Lemon Telecoms
Technology
Brand
Web Design
United Kingdom
2022
Lemon Telecoms approached Wavure Studio with the need to establish a cohesive brand identity that would resonate across various digital. Our primary mission was to create a memorable and impactful identity, encompassing the core elements of Lemon Telecoms’ visual representation. We also expanded this identity to include a clean, user-friendly website, ensuring that both the brand’s look and user experience were elevated and consistent across all touch points.
Summary
Wavure Studio took a strategic approach in crafting the brand identity and website for Lemon Telecoms. The work involved designing a modern logo that encapsulated the essence of the telecom company while standing out in a competitive market. Alongside the logo, we developed detailed brand guidelines to maintain consistency across all Lemon Telecoms’ platforms, detailing essential elements such as color schemes, typography, and brand usage standards. This foundation paved the way for a cohesive website design that reflected Lemon Telecoms’ brand values and enhanced their digital presence.
Challenge
Lemon Telecoms was a new entrant in the telecom industry and needed a distinct identity that would communicate professionalism, innovation, and approachability. The primary challenge lay in crafting a brand identity from scratch that would not only differentiate Lemon Telecoms from its competitors but would also be versatile enough for use across various channels. Additionally, as a telecom company, they required a streamlined website that could effectively convey their services while providing a smooth and intuitive user experience for potential clients and partners.
Solutions
Logo Design and Brand Guidelines
To meet Lemon Telecoms’ needs, Wavure Studio began by designing a modern and adaptable logo that was both distinctive and versatile. Once the logo was finalised, we created comprehensive brand guidelines to ensure that the new identity could be consistently applied across all platforms. These guidelines included precise specifications on colour schemes, typography, and logo usage, allowing Lemon Telecoms to maintain a unified look across different media, enhancing brand recognition.
Website Design
Building on the brand identity, we designed a user-friendly website that aligned with Lemon Telecoms’ mission and goals. The website was crafted to be visually aligned with the brand’s colour palette and typography, providing a seamless and engaging experience. Key website features included clear navigation, responsive design for mobile and desktop, and strategically placed call-to-action buttons, all intended to simplify user journeys and foster engagement.
